Brand Development
Why choose a boutique firm like Shook & Guinn? Your business is not like any other, so why should your marketing team be like all the rest?
Shook & Guinn is not just another marketing firm, and your business is not just adding profit to our bottom line. With over 20-years of professional marketing achievements across corporate and nonprofit sectors alike, in addition to extensive experience in the fields of visual and performing arts, Jennifer Shook and Amy Guinn have literally perfected the art of standing out in a crowd. By consistently creating and recreating identity and brand relevance for themselves as well as their clients, they have repeatedly proven that brand identity is what sets your business apart from others and makes your product or service unique to the market. Whether your business is one that advertises in Southern Living Magazine or a mom-and-pop store looking to try something new, Shook & Guinn offer a creative, out-of-the-box perspective with proven strategies to grow your business. You’re an expert at what you do. Allow Shook & Guinn’s professional marketing experts do what they do best – helping you perfect a comprehensive brand strategy that uniquely appeals to your target audience and gives you the freedom to focus on running your business!
Staying Connected
Though cell phones, internet accessibility, and social media platforms have made connecting with others seem easier than ever, the time required to do so effectively is substantial. Where an online presence used to accentuate the success of a company, it has now become essential for survival. Unfortunately, as business owners, we are often “wearing ALL the hats” and don’t have the time to discover and engage our target market– because someone must do payroll, right?
As business owners and marketing professionals ourselves, Shook & Guinn know first-hand the importance of building community and staying connected. We’ve staked our professional careers on building relationships to grow our own business. It’s also what makes us uniquely qualified at helping you do just the same! Shook & Guinn offer time-saving marketing and social media management services that will help you stay connected to your audience, while also streamlining your engagement across various print and online platforms. Whether you are a seasoned social media influencer or aren’t sure what an online footprint is (much less how to navigate social media), Shook & Guinn have a customized subscription plan to meet your business’ specific needs. We will make sure that you not only survive during these unprecedented times - but thrive!
Customized Design
Your business is not like any other, so why should your marketing team be like all the rest?
Although there’s certainly no reason to completely reinvent the wheel with proven marketing strategies that work, creating one-size-fits-all templates is simply NOT what we do at Shook & Guinn. To have a successful business of any kind, you first identify a market need and customize your product or service to fit that specific need. In other words, you must understand the basic principles of supply and demand. When designing a comprehensive marketing and branding strategy, we take this to the next level and focus on WHY your target audience should choose you to fill their need.
There’s nothing generic about the strategy used to ensure that you stand out among your competitors. With powerful visual imagery and designs that clearly reflect the quality of your brand, Shook & Guinn show you in the very best light possible and captivates the attention of your target audience. By creatively highlighting the best parts of your company, we will separate you from your competitors and focus on the ways you are different from similar businesses. Your potential customers and clients will have no doubt as to exactly why they should become a loyal patron of your business over any other.
You’re not generic and neither are we! Shook & Guinn provide a personalized experience for each of our clients with a strong network of affiliates to ensure we tailor our services to meet each specific need. Let our professional, artistically talented, and creative staff customize a design plan for your business that is worthy of your time, friendly to your wallet, and will ultimately blow your competition out of the water!
Defined Purpose
It is one thing to believe you are offering the best services or products on the market, but it is another thing to be able to communicate that effectively. Just like picking up a dictionary to clarify the meaning of a word, your marketing team ensures that your value and purpose are that easily accessible for your audience through dynamic content, a solid online presence, and consistent exposure along all channels of interaction.
Shook & Guinn believe your branding will create a sense of genuineness and authenticity with your target market. At the end of the day, if your audience doesn’t know why they are doing business with you, then you’re not capitalizing on your brand’s fullest potential. Your defined purpose will be interwoven into every aspect of your business strategy, from each customer connection to your customized marketing and brand development plan.
Take a deep breath and trust the expertise of Shook & Guinn to showcase your business in the most positive and effective way possible, so you can get back to doing what you do best!